College Term Papers, Essays on Myopia

Term papers and college essays on Myopia . We 7 essay(s) below. We only provide QUALITY individual essays. This is not one of those "members only" sites that contain poorly-written essays that have been uploaded by other students! We guarantee that all the Myopia essays listed on our website have been professionally written by a member of our team. All you pay is a simple one-time fee of $9.95 per page, this includes a FREE bibliography.

1.

IKEA -- Letting the Buyer Define What the Product Will Be This 5 page report discusses the concept presented 40 years ago, in Theodore Levitt's Marketing Myopia when he wrote: "The seller takes his cues from buyers in such a way that the product becomes a consequence of the marketing effort, not vice versa." The Swedish furniture chain IKEA has made it clear that it understands such "issues" and is used as an example of providing the product the consumer wants and needs. Bibliography lists 8 sources.

2.

GE's Winning Tradition A 10 page paper discussing General Electric's past and future. GE is worthy of designation as a visionary company, even though it has had periods of bureaucratic myopia in the past. The purpose here is to assess the qualities contributing to GE's great growth throughout the 1990s under Jack Welch and to make recommendations for future action under new CEO Jeff Immelt. Bibliography lists 6 sources.

3.

Justification for Preschool Vision Screening A 4 page paper containing the text of a 13-slide PowerPoint presentation. Vision screening is not currently practiced in public schools. There is evidence that treatment of amblyopia becomes more difficult with age and that the most effective ages for treatment occur during preschool years. Clearly, it is not possible to treat something that has not been identified. Amblyopia leads to both near- and far-sightedness (myopia and hyperopia), which in turn can create a number of learning problems for children as they enter school. The presentation provides recommendations of the American Academy of Pediatrics and the U.S. Preventive Services Task Force urging vision screenings for children under the age of 5. Bibliography lists 5 sources.

4.

Reviews of "Increasing Customer Retention Potential" and "Marketing Myopia" A 3 page paper reviewing 2 articles. The customer retention article addresses the banking industry; the other is a 1998 assessment of nine types of myopia common to health care. Each has lessons for a wide range of industries, including the message that retaining a customer is far less costly than attracting and developing a new one. Bibliography lists 2 sources.

5.

'Marketing Myopia' - Still Relevant After Nearly 40 Years This 5 page report discusses 'Marketing Myopia' that was written by Theodore Levitt for the Harvard Business Review in 1960. According to Levitt, Business leaders who continue to concentrate myopically on the bottom line, wooing the approval of Wall Street and shareholders for their quarterly earnings performance, are certain to get low marks in their aspirations as marketers. The issue is essential relationship is the one between organizations and their consumers. Bibliography lists 5 sources.

6.

Comparison of "Marketing Myopia" and "Marketing is War" An 8 page paper comparing these two marketing classics. "Marketing Myopia" was first published in 1960; Marketing Warfare is newer by a generation. Both have a place in today's business environment, but each takes a very different approach to the marketing of goods and services. Of the two, Levitt's "Marketing Myopia" remains the most useful in today's business climate. His view that the customer is the heart of any business has never been more true than it is today. Bibliography lists 2 sources.

7.	Marketing Myopia This 3 page paper summarises the 1960 article written by Theodore Levitt entitled "Marketing Myopia" which looks at the way businesses, such as the railroads, failed due to a product orientated approach. The bibliography cites 1 sources.

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